Tourism New Zealand

Play NZ

Agency: TBWA


Tourism New Zealand is inviting the world to PLAY NZ, emulating an open world-style gaming experience, developed by TBWA\Sydney, that lets people explore some of New Zealand’s greatest attractions in a completely new way. PLAY NZ effectively brings to life New Zealand as a game. As Australians are spending more time indoors engaging in online or virtual experiences, game usage has skyrocketed with a 75% increase since March. Designed to engage the growing online gaming audience, PLAY NZ shows off New Zealand as the ultimate place to come PLAY by gamifying the experience of visiting New Zealand.

This professional campaign titled 'Play NZ' was published in Australia in July, 2020. It was created for the brand: Tourism New Zealand, by ad agency: TBWA. This Digital medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: TBWA\Sydney, Australia


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