Fruit of the Loom


Agency: CP+B


The campaign centers on a fictitious fashion brand called Plastique: The idea is to poke fun in a light way at the conventions of high fashion brands while also showing off Fruit’s colorful, no ride-up briefs.

This professional campaign titled 'Plastique' was published in United States in May, 2015. It was created for the brand: Fruit of the Loom, by ad agency: CP+B. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 9 years ago.


Advertising Agency: CP+B, USA
Chief Creative Officer: Ralph Watson
Creative Directors: Dave Steinke, Allen Richardson, Peter Knierim
Associate Creative Directors: Mona Hasan, Nic Buckingham
Art director: Tyler Gonerka
Account director: Joselyn Bickford
Content supervisor: Priyanka Sah
Content manager: Lindsay Melloh
Digital strategist: Dean McBeth
Associate planning director: David Burg
Director of video production: Kate Hildebrant
Integrated Video Producer: Annie Turlay
Integrated Junior Video Producers: Addison Born, Shelby Hawkinson
Senior business affairs manager: Rebecca Williams
Music supervisor: Andy Hamm
Asset producer: Eva Hunter
Production company: Moxie Pictures
Director: Martin Granger
Director of photography: Eric Schmidt
Executive producer: Karol Zeno
Head of production: Paula Benson
Producer: Heidi Soltesz
Editorial: Hutch Co., Los Angeles
Editor: Jim Hutchins
Assistant editor: Joaquin Machado
Executive producer: Jane Hutchins
Finishing / VFX: Method Studios
Creative director: Claus Hansen
Senior flame artist: Wensen Ho
Executive producer: Robert Owens
Producer: Paula Jimenez
Audio finishing: Lime Studios
Engineer: Mark Meyuhas
Assistant engineer: Matt Miller
Executive producers: Jessica Locke, Susie Boyajan
Color finishing: CO3
Colorist: Stefan Sonnenfeld
Executive producer: Rhubie Jovanov


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