Problem Plastics amount to 80% of all the garbage dumped into the world’s oceans, and has a horrifying impact on the ocean life. Solution IKEA will develop a series of toys depicting sea animals that are visibly transformed due to plastic. By bringing attention to this problem, we advocate minimizing plastic use to our customers.
This student campaign titled 'Plastic Surgery' was published in Russia in December, 2019. It was created for the brand: IKEA, by ad school: MADS. This Design medium campaign is related to the House, Garden and Retail Services industries and contains 1 media asset. It was submitted over 2 years ago by Max Besov: Max of Creative Gang.
Advertising School: MADS, Moscow, Russian Federation
Art Director: E.trokhina