Problem: There are tons of plastic in our oceans, and it's killing a large amount of marine life.
Insight: People use plastic for convenience.
Big Idea: A moment of your convenience is a catastrophe for the ocean.
Execution: Plastic turns into deadly weapons once it's under water.

This student campaign titled 'Plastic is a Weapon' was published in United States in May, 2024. It was created for the brand: Ocean Conservancy, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 3 months ago by Chon Kei Chan of S.I. Newhouse School of Public Communications.


School: S.I. Newhouse School of Public Communications
Art Director: Chon Kei Chan
Copywriter: Chon Kei Chan
Instructor: Mel White


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