Description
Concerts are meant to be seen, but not everyone gets the same view. At festivals and massive live shows, shorter attendees often spend the entire concert looking at backs, phones and heads instead of the stage. For people under 1.65 meters tall, just a few extra centimeters can completely change the experience.
That insight led Pizza Hut to turn one of its most recognizable assets into something unexpected: Pizza Platform, a concert-edition pizza box designed to become a portable platform. The original Pizza Hut packaging was reinforced with an internal structure and redesigned so that, with a few simple folds, it could support up to 105 kg and give fans the extra height they needed.
The platforms were distributed during festival season in partnership with concert promoters. Fans could order their pizza, enjoy it and then transform the box into their own platform right at the venue. No extra equipment, no complicated setup and no extra cost. Pizza Hut didn’t raise the stage. It elevated the people who couldn’t see it.
This professional campaign titled 'Pizza Platform' was published in Ecuador in September, 2026. It was created for the brand: Pizza Hut, by ad agency: BBA Ecuador. This Digital and Experiential media campaign is related to the Food industry and contains 1 media asset. It was submitted 35 minutes ago.
Credits
Agencia: BBA
Chief Creative Officer (CCO): Bryan Recalde
Directora General de Cuentas: Francisca Frisch
Gerente de Operaciones: Francisco Villamarín
Director General Creativo: Luis Barrera
Director General de Arte: Edwin Simbaña
Redactor Creativo: Abel Ramírez
Animación Multimedia: Juan Pablo Solorzano
Diseño Gráfico: Iván Terán, Wilson Caguana
Directora de Cuentas: Andrea Espinoza
Ejecutiva de Cuentas: Florencia Gallegos
Producción: Fabryca
Team Digital: Johan Bonilla, Dayana Miño, Isaí Hidalgo
Cliente: Belén Albuja
