To promote the new Vodafone LG Optimus Windows 7 phone with 5 Megapixel camera, we launched a website where the user has to search for the winning pixels in a picture of 5 millions pixels. The winning pixels are one hundred and each one of them contains a brand new LG Optimus Windows 7 phone with 5 Megapixel camera.
This professional campaign titled 'Pixel Hunt' was published in Germany in November, 2010. It was created for the brand: Vodafone, by ad agency: Jung von Matt. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 13 years ago.
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Micheal Ploj, Michael Behrens
Art Directors: Tommy Norin, Andres Maldonado
Copywriter: Salvatore Russomanno
Concept: Philipp Dietz, Simone Bitzer
Designer: Boris Lisdat
Programmers: Franziska Löffler, Björn Scholl, Frederik Mellert
Account: Claudia Schomburg