Insight: Stiff razors without pivoting capabilities make intricate shaving more difficult.
Big Idea: The Gillette Profusion ProGlide razor can easily pivot like any vehicle.
This student campaign titled 'Pivot Precisions' was published in United States in January, 2022. It was created for the brand: Gillete, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Other industry and contains 3 media assets. It was submitted over 1 year ago.
School: S.I. Newhouse School of Public Communications
Art Director: Nico Aramboles
Copywriter: Hannah O'Toole
Instructor: Mel White