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Description
The Piss-Screen - a pressure-sensitive inlay set within urinals, enabling users to play while they pee. We installed this newfangled creation in male restrooms across Frankfurt, teaming up with a variety of bars, clubs and cafés. The game itself was displayed on a screen above each urinal, and would automatically start as soon as someone began to pee. The player could then control the car whilst relieving himself – if they wanted the car to go right, they simply peed to the right (and visa versa).
There is a whole site about this project, check out the videos: http://www.piss-screen.de/
This NSFW professional campaign titled 'Piss screen' was published on August 10, 2007. This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 17 years ago.
Credits
Advertising Agency: Saatchi & Saatchi, Germany