After 20 years of helping set up millions of apartments throughout Spain, it was time that Spaniards helped Ikea set up a very special apartment, one filled with two decades worth of memories.
An apartment on Instagram with more than 20 rooms and around 20 points of interaction that took users on a journey through IKEA’s history in a way that no one had ever done before, through the brand’s best-known insights and fans’ anecdotes over the last 20 years.
This professional campaign titled 'Piso 20' was published in Spain in May, 2017. It was created for the brand: IKEA, by ad agency: Good Rebels. This Experiential medium campaign is related to the House, Garden industry and contains 2 media assets. It was submitted over 6 years ago.
Advertising Agency: Good Rebels, Madrid, Spain