Agency: Daehong


There are special seats on Korean public transportation for expectant mothers labeled ‘Priority Seating for Pregnant Women.’ According to statistics, however, the rate of actual use of this special seating by pregnant women is far below what it should be. Some passengers ignore signage and sit in these areas because newly pregnant women are not noticeable. Additionally, pregnant women may feel rude requesting to other people to vacate their seats.

This professional campaign titled 'Pinklight' was published in South Korea in June, 2016. It was created for the brand: Busan, by ad agency: Daehong. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 8 years ago.


Advertising Agency: Daehong Communications, Seoul, South Korea


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