This is the first vehicle to be named after a hashtag (#PinkBeetle) and was developed based on user-generated social conversation.

This professional campaign titled '#PinkBeetle' was published in United States in September, 2016. It was created for the brand: Volkswagen, . This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 8 years ago.


Executive Creative Director / Copywriter: Zach Goodwin
Art Director: Maggie Gaudaen
Planner: Nicole Wyche
Senior Producer: Margot Mausner
Project Manager: Ally Montemurro
Account Team: Mike Giangreco, Eric Shutt
Production Design: Paul Dunbar, Spencer Joynt, Alyssa Morrison
Director: Zach Goodwin
Production Company / Post-Production / Editing House: ISL


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