These posters for Cargill Salt populated the subway station in NY. They grabbed the attention of food enthusiast by illustrating how different people use different pinches of salt adding- love, inspiration or originality.
This professional campaign titled 'Pinch of Originality' was published on April 01, 2007. This Print medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: Carmichael Lynch, Minneapolis, MN, USA
Creative Director: Andy Clarke
Art Director: Puja Shah
Copywriter: Tim Gillingham
Retoucher: First Base