Pinch of Originality


These posters for Cargill Salt populated the subway station in NY. They grabbed the attention of food enthusiast by illustrating how different people use different pinches of salt adding- love, inspiration or originality.

This professional campaign titled 'Pinch of Originality' was published on April 01, 2007. This Print medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 15 years ago.


Advertising Agency: Carmichael Lynch, Minneapolis, MN, USA
Creative Director: Andy Clarke
Art Director: Puja Shah
Copywriter: Tim Gillingham
Retoucher: First Base



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