ADVERTISING

First Call

Pillcase – Caskets, Pillcase – Prison

Agency: VML

Description

A common symbol of prescription medication in the U.S. is the plastic pill case. In these ads, a pill case is CGI-rendered into a metaphor for the grim reality of opioid addiction. The renderings are exquisitely detailed, featuring unique characters and environments. Each character is hyper-realistic with details and features that suggest an independent backstory. These characters trapped inside pill cases are eye-catching and alarming — a powerful symbol of the human cost of the opioid epidemic.

This professional campaign titled 'Pillcase – Caskets, Pillcase – Prison' was published in United States in April, 2018. It was created for the brand: First Call, by ad agency: VML. This Print medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 4 years ago.

Credits

Advertising Agency: VML, USA
Production Company: La Lupa
Global Chief Creative Officer: Debbi Vandeven
North American Chief Executive Officer: John Godsey
Executive Creative Director: Tony Snethen
Group Creative Directors: Nick Allegri, Glen Scott
Managing Director, Brand Planning: Ian Davidson
Global Group Planning Director: Adrian Adshade
Creative Directors: David Santiago, Jose Martinez
Associate Creative Director: Daniel Miller
Associate Copywriter: Tanner Wadsworth
Senior Producer: Ethan Downing
Account Supervisor: Kaylee Douglas
Senior Account Manager: Rachel Tonneson
Media Supervisor: Belinda Kocen
Art Director: Natasha Ygsi
Creative Director: Troy Leyenaar
Digital Art Chief: Juan David Ramirez / La Lupa
Head of CGI Team: Andrés Vergara / La Lupa
Retouching Chief: Adriana Cuartas / La Lupa
Senior CGI Producer: David Alvarado / La Lupa
CGI Support: Tatiana Muñoz / La Lupa

ADVERTISING

iStock Essentials

4k Incoming call ring icon backg...

Artist: shivkantsharma07

iStock Signature

Chroma key on smartphone

Artist: Keeproll

iStock Signature

Father taking pictures of his ne...

Artist: FG Trade

iStock Essentials

Calling 911 emergency number

Artist: PURPLEANVIL

iStock Signature

Chroma key on smartphone

Artist: Keeproll

iStock Essentials

Phone call, incoming call on the...

Artist: MaxxiGo

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.