Denmark against landmines

Picnic gone wrong

Agency: this is not a pipe


This viral vid was produced for Denmark against landmines, an organisation that works to inform the public about use of landmines all over the world and raises money for the disarmament and banning of landmines. Even though the deadly problems with landmines are fare from the daily life of a developed western country like Denmark, the use of landmines is an international issue, this it the focus of the video.

This professional campaign titled 'Picnic gone wrong' was published in Denmark in December, 2008. It was created for the brand: Denmark against landmines, by ad agency: this is not a pipe. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: this is not a pipe, Copenhagen, Denmark
Creative Director: Mathias Hovgaard
Creative producers: Sascha Pepke, Mikael Svendsen, Cecilia Flagstad
Special effects: Hummer Højmark, Janus Vinther
Motion Graphics: Gimmick

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