To launch Smashburger's new Scorchin' Hot Crispy Chicken Sandwich, we created this video for social media placement. Because people tend to watch video on social with the sound off, we designed this to grab their attention through the use of unexpected captioning, while also promoting the unique spiciness of the sandwich.
This professional campaign titled 'Pickles' was published in United States in April, 2021. It was created for the brand: Smashburger, by ad agency: Partners + Napier. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: Partners + Napier, Rochester, United States of America
Chief Creative Officer: Rob Kottkamp
Creative Director: Scott Allen
Senior Art Director: Rob Warchol
Assoc. Director, Strategy: Ken Walker
Account Director: Lisa Fetkenhour
Senior Account Executive: Julia Benson
Director, Creative Operations: Melissa Smith
Director: Matt Spaull
Producer: Lisa Smith
Cinematographer: Parker Bemet