Phones Die When You Need Them Most
Phones Die When You Need Them Most (Ally Way Edition)
Phones Die When You Need Them Most (Dark Forest Edition)
Phones Die When You Need Them Most (Eerie Lake Edition)
Description
The campaign leverages the thriller genre to grab the audience’s attention, coupled with a slightly dark sense of humor about a universal insight, that invariably our phones have an uncanny sense of terrible timing, always seeming to die at the worst possible moment - when parents try to call you, you need an uber back home, or in the most extreme cases, stranded in the woods with a serial killer.
This student campaign titled 'Phones Die When You Need Them Most' was published in United States in August, 2025. It was created for the brand: mophie, by ad school: Syracuse University Pre-College Program at Newhouse. This OOH Outdoor and Print media campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 15 hours ago.
Credits
Advertising Agency (School): Syracuse University, Syracuse, United States
Production Company: N/A
Art Director: Kaya Halper
Copywriter: Kaya Halper
Photographer: N/A
