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Bavaria

PhilosoBeer: The Philosophy of Responsible Enjoyment

Agency: Zelva Agency

Description

What if responsible drinking wasn’t a warning — but a philosophy?

PhilosoBeer imagines the untold, human moments behind history’s most iconic philosophical quotes. By placing the world’s greatest thinkers in intimate beer rituals, the campaign reframes moderation as wisdom — not restriction.
Because better beer isn’t about drinking more.
It’s about drinking better.

This professional campaign titled 'PhilosoBeer: The Philosophy of Responsible Enjoyment' was published in Colombia in February, 2026. It was created for the brand: Bavaria, by ad agency: Zelva Agency. This Content, Digital, and Film media campaign is related to the Alcoholic Drinks industry and contains 6 media assets. It was submitted about 15 hours ago by Creative Director: Felipe Miranda of Zelva Agency.

Credits

Advertising Agency: Zelva Agency
Chief Creative Officer: Hamilton Peña
Creative Directors: Felipe Miranda, Wilmar Daza
Art Director: Wilmar Daza
Graphic Designer: Sofía Naranjo De Zulategi
Copywriters: Felipe Miranda, Luis Felipe Hernández

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