Philly Haters

Agency: Rethink


It’s no secret that Philadelphia’s football team is one of the most hated sports franchises and nobody hates them more than the fans of their rivals: New York, Dallas and Washington. This football season, Philadelphia cream cheese is proving that even Philly’s biggest haters show a profound love for America’s favorite cream cheese. To celebrate how each rival city is overcoming their hatred for Philly because of their love for Philadelphia cream cheese, the brand and creative partner Rethink have launched a campaign that shows love for the Philadelphia brand, but definitely not the team.

This professional campaign titled 'Philly Haters' was published in Canada and United States in November, 2023. It was created for the brand: Philadelphia, by ad agency: Rethink. This Film and Outdoor media campaign is related to the Food industry and contains 5 media assets. It was submitted 19 days ago by Creative Director: Xavier Blais of Rethink.


Client: Philadelphia Cream Cheese - Keenan White, Kaitlin Kocsis, Anne Field
Global CCO: Aaron Starkman
Global CSO: Sean McDonald
CCO: Mike Dubrick
ECD: Xavier Blais
Strategist: Tanvi Swar, Matt Michels
Associate Creative Director: Michelle Budge, Jackson Byrne
Art Director: Ryan Cookish, Rachel LeBlanc
Writer: Jackson Byrne
Director of Integrated Content: Todd Horrison
Director of Print Production: AJ Merrick
Senior Print/Integrated Producer: Venus Pun, Kate Spencer
Director of Broadcast Production: Shelby Spigelman
Broadcast Producer: Anna Jane Edmonds
Photographer & Retoucher: Kostas Loukopoulos
Post Production: R+D
Post Supervisor: Shannon Ing
Editor: Tyler Erdelac
Colourist: Hardave Grewal
VFX: Hardave Grewal, Asher DiGiuseppe, Sumit Seru
Online: Asher DiGiuseppe
Production Company: Mount Vernon Entertainment
Director: Tessa Greenberg
Line Producer: Ken Franci
Studio: Todd Bennett, Carl DeVouge
PR: Zeno Group
Media: Starcom
Account Services: Adam Ball, Joanna Oszczak, Monica Ha, Rob Dix, Jamie Flatow Ilhaam Jiwaji


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