Agency: F&B Huskies


F&B Huskies has unveiled its latest campaign ‘Pawscription’ for Allianz Insurance, Ireland’s longest running pet insurance provider. The adorable series aims to reframe the enormous emotional value that pets hold for their owners and drive home the message that pet insurance doesn't just benefit the pet, it benefits the owner too.

In response to research that showed evidence that pets help ease stress, promote exercise, and even improve cognition in older people, F&B Huskies created a campaign to visually show this powerful connection.

The team created an illustrated print series of pets in CGI. At a glance, the animals appear to be medicine, but on second look, you see that they’re cleverly posed cats and dogs. Crafting every aspect of the pets down to their fur and whiskers and placement of limbs and tails, pets were posed to mimic the shape of pharmaceutical products. As a result, the minimalist composition reflects the clean, pared-back world of pharmaceuticals while allowing the subject, our pets, to remain the focus.

The campaign consists of ads in newspaper health supplements, digital OOH located inside and near pharmacies, as well as 48 and 6 sheets across the country/city.

This professional campaign titled 'Pawscription' was published in Ireland in May, 2023. It was created for the brand: Allianz, by ad agency: F&B Huskies. This Integrated and Print media campaign is related to the Pets and Pharmaceutical industries and contains 3 media assets. It was submitted about 1 year ago.


Agency – F&B Huskies
Damian Hanley – Executive Creative Director
Nick Kelly - Creative Director
Liam Olding - Creative Director
Helen O'Higgins - Creative
Gerry McBride - Creative
Sarah Deeny – Client Services Director
Fiona Cunniffe – Account Director
Niamh Murphy - Head of Planning & Behavioural Science
Ciarán Walsh – Head of Content Production
Robin Winchester - Design
Mark Corry - Design
Chloe Bates - Account Executive
Client - Allianz
Mark Brennan - Head of Marketing
Valerie Hedin - Marketing Communications Manager
Joe Campbell - Marketing Communications Executive


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.