LOTO PetPasswords LUNA
LOTO PetPasswords PUDIN
LOTO PetPasswords NANO
Description
LOTO is Nicaragua's most popular lottery brand, and through its platform, loto.ni, it manages a user base that like any online community is exposed to cybersecurity risks.
At the same time, pets have become a bigger and bigger part of the family. Studies show that 18% of people use their pet's name as a password, while a running joke keeps making the rounds on social media: pets feeling the weight of being the whole family's password.
This backdrop let us spotlight a real vulnerability among our online players and handed us the challenge of talking about digital security in a non-conventional way.
This professional campaign titled 'PetPasswords' was published in Nicaragua in August, 2026. It was created for the brand: Loto Nicaragua, by ad agency: Publicidad Comercial MullenLowe Nicaragua. This Print medium campaign is related to the Lottery industry and contains 4 media assets. It was submitted 1 day ago by CREATIVE DIRECTOR: OSCAR ALEJANDRO MENDOZA of Publicidad Comercial MullenLowe.
Credits
General Manager: Dax Meneses
General Creative Director: Fernando Franco Larrea
Creative Director / Art Director: Alejandro Mendoza
Copywriters: Jasna Zambrana, Alejandro Mendoza
Graphic Designer: Joshue Palma
Editor: Michael Gómez
Account Director: Ana Laura Martinez
Account Executive: Maybelline Flores
Client: Myriam Vargas
