Blank petitions in support of the Renewable Energy Bill were inserted into plastic wrapped magazines, complete with a red pen that served as a thermometer. The public was urged to gather more signatures, send them back to WWF and help reduce global warming.
This professional campaign titled 'Petition' was published on May 21, 2007. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 15 years ago.
Advertising Agency: BBDO Guerrero Ortega, Makati City, The Philippines
Creative Director: David Guerrero
Art Directors: Joel Limchoc, Joni Caparas
Copywriters: David Guerrero
Photographer: Dindo Villaester