ADVERTISING

Pizza Hut

Pete Zahat (trollvertising)

Agency: BBA Ecuador

Description

Pizza Hut surprised the digital marketing world with a bold strategy: it created a fake profile named Pete Zahat, sounding similar to "Pizza Hut," to request shoutouts from popular streamers. Developed in collaboration with the independent agency BBA, this cunning tactic sparked a wave of organic publicity as streamers and their followers engaged without realizing the connection to Pizza Hut. In a world where trolling streamers is commonplace, Pizza Hut's move stood out for its ingenuity, proving that innovation remains key to standing out in a saturated market.

This professional campaign titled 'Pete Zahat (trollvertising)' was published in Ecuador in May, 2024. It was created for the brand: Pizza Hut, by ad agency: BBA Ecuador. This Content, Digital, and Experiential media campaign is related to the Delivery Services and Food industries and contains 2 media assets. It was submitted about 1 month ago.

Credits

Executive Creative Director: Bryan Recalde
Account Director: Francisca Frisch
Creative Director: Raúl Banderas
Head of art: Edwin Simbaña
Creative Copywriter: Verónica Castro
Creatives: Luis Barrera / Daniela Enriquez
Animation: Vanessa Aldaz
Art Director: Vanessa Aldaz
Account Director: Andrea Espinoza
Account Manager: Emilia Realpe
Digital Content: Bernarda Espinosa
Digital Content: Raúl Estrella.
Digital Content: Abel Ramirez
Digital Content: David Duque
Digital Content: Jonathan Sthory
Digital Content: Camila Estrella
Digital Content: Giuliana Cobo
Trainee: Sebastian Garrido

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.