Georgia Innocence Project

Pete Williams, John White

Agency: 22 Squared


The Georgia Innocence Project is a non-profit group that uses DNA technology to prove wrongly convicted prisoners innocent of all charges. Oftentimes, these men have spent
decades in prison, wasting their lives. It's a pretty powerful message, once you imagine how much life you could miss, all because of someone else's mistakes.

This professional campaign titled 'Pete Williams, John White' was published in United States in October, 2008. It was created for the brand: Georgia Innocence Project, by ad agency: 22 Squared. This Print medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted about 15 years ago.


Advertising Agency: 22squared, Atlanta, USA
Creative Director: Susan Treacy
Associate Creative Director: Bill Allen
Art Director: Carter Lewis
Copywriter: Molly Molina


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