On the occasion of the World Chess Championship between Norway’s Magnus Carlsen and American Fabiano Caruana, VG, JCDecaux Norway and Branded Cities organized their own for the public. Through a big screen at Oslo Central Station and the other at New York's Times Square, people could play chess against each other and interact with each other. Before the real match, the 3-hour live streaming game allowed Norwegians and Americans e to share a simple moment of excitement and friendship across Atlantic Ocean.
This professional campaign titled 'People's World Chess Championship streams live in Oslo & NYC' was published in United States in December, 2018. It was created for the brand: VG, by ad agency: JCDecaux. This Outdoor medium campaign is related to the Media and Sports industries and contains 1 media asset. It was submitted about 4 years ago.