Red Hat

People-powered billboard

Agency: Baldwin&


To demonstrate Red Hat’s belief in “The Mastery of the Many,” i.e., open source collaboration, sixty-three volunteers, from Red Hat plus a few friends, sat on a tiered 14’ x 50’ billboard, 17 feet off the ground in a 3 x 21 grid, and flipped placards to create changing headlines.

This professional campaign titled 'People-powered billboard' was published in United States in October, 2015. It was created for the brand: Red Hat, by ad agency: Baldwin&. This Outdoor medium campaign is related to the Electronics, Technology industry and contains 5 media assets. It was submitted over 6 years ago.


Advertising Agency: Baldwin&, Raleigh, USA
Creative Directors: David Baldwin, Bob Ranew
Art Director: Jimmie Blount
Copywriter: Keith Greenstein
Project Manager: Tonya Martin
Event production: Billups
Video production: Myriad Media
Director: Ryan Shelley
Producer: Shawn Lamons


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