Pencil, Lighter, Coin, Paper clip
The great majority of us are not as adventurous and well-traveled as we might think we are. In fact, if we think about it, we are surrounded by ordinary objects that have traveled way more than us. Based on this insight, DDB Berlin created a series of print ads that tell the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives.
This professional campaign titled 'Pencil, Lighter, Coin, Paper clip' was published in Germany in June, 2017. It was created for the brand: Volkswagen, by ad agency: DDB. This Print medium campaign is related to the Automotive industry and contains 4 media assets. It was submitted almost 6 years ago.
Advertising Agency: DDB, Berlin, Germany
Chief Creative Director: Myles Lord
Executive Creative Director: Gabriel Mattar
Creative Director: Ricardo Wolff
Art Director: José Gomes
Copywriter: Pedro Lourenço
Photographer: Zé Anderson
Designer: Nadine Kunst