Print OOH for Peak Campaign
Description
“That’s the eBay way” highlights the business’ renewed commitments to enable ways to buy and sell that benefit all.
In a series of TVCs, a range of eBay tribes are introduced: the ‘Bargain Hunters’, ‘Style Seekers’ and ‘Experts’. Each one is characterised by their relentless, yet optimistic pursuit of what they want, whether that’s a more sustainable way to find fashion, a fantastic bargain on a pair of headphones or a more knowledgeable, intimate approach to small business.
Complementing the TV campaign is a nationwide buy for OOH and Press, as well as full social and digital cover, celebrating the behaviours that make up “The eBay Way”. The fully integrated, cross-channel campaign boasts a new visual approach that proudly puts eBay’s heritage logo and four-colours at the heart of a complete brand refresh – showing that old can easily become new.
This professional campaign titled 'Peak' was published in United Kingdom in September, 2022. It was created for the brand: ebay, by ad agency: McCann London. This Design, Integrated, and OOH Outdoor media campaign is related to the Retail Services industry and contains 9 media assets. It was submitted over 1 year ago.
Credits
eBay UK:
Chief Marketing Officer: Eve Williams
Head of Brand Marketing: Alex Allcott
Senior Marketing Manager: Maria Betes
Marketing Manager: Christina Davis
Marketing Manager: Sam Miao
Marketing Manager: Katherine Smedley
Design Director: Karen Jane
McCann London
Creative Agency: McCann London
Chief Creative Officers: Laurence Thomson & Rob Doubal
Chief Strategy Officer: Theo Izzard-Brown
Creative Directors: Rob Webster & Alexei Berwitz
Senior Creative Team: Jo Griffin & Ben Buswell
Managing Partner: Anna Crabtree
Business Director: Oscar Flintoft
Account Director: Charlie Pullan
Senior Account Manager: Katie Dumbrell
Account Manager: Sasha Semple
Planning Partner: Natalie Lau
Project Director: Hannah Graff
Project Manager: Lucy Cooper
Head of Design: Lisa Carrana
Design Directors: Max Henderson & Jade Sheppard
Craft
Chief Production Officer: Ben Clark
Lead EP/Head of Content - Alec Christie
Senior Producer: Rebecca Wilford
Producer: Chloe Brown
Iconoclast
Director: Paul Geusebroek
Managing Director/Exec Producer: Jean Mougin
Exec Producer: Guy Rolfe
Head of Production: Kate Sharpe
Producer: Sam Levene
DOP: Menno Mans
Post Production: Black Kite Studios
750 mph
Sound Design & Mix: Sam Ashwell
Supporting Sound Engineer: Giselle Hall
Audio Producer: Olivia Ray
Print Post-Production by Craft
Senior Implementation Manager: Barbara Puddu
Senior Print Producer: Liam White
Integrated Producer: Mandeep Kalsi
Post Producer: Shawn Sobers
Artworker: Robbie Maynard
Retoucher: John Martin
Animator and Motion Designer: Sebastian Hartzell
Media: MediaCom
Social & Digital: Dept
