Agency: McCann London

Print OOH for Peak Campaign


“That’s the eBay way” highlights the business’ renewed commitments to enable ways to buy and sell that benefit all.

In a series of TVCs, a range of eBay tribes are introduced: the ‘Bargain Hunters’, ‘Style Seekers’ and ‘Experts’. Each one is characterised by their relentless, yet optimistic pursuit of what they want, whether that’s a more sustainable way to find fashion, a fantastic bargain on a pair of headphones or a more knowledgeable, intimate approach to small business.

Complementing the TV campaign is a nationwide buy for OOH and Press, as well as full social and digital cover, celebrating the behaviours that make up “The eBay Way”. The fully integrated, cross-channel campaign boasts a new visual approach that proudly puts eBay’s heritage logo and four-colours at the heart of a complete brand refresh – showing that old can easily become new.

This professional campaign titled 'Peak' was published in United Kingdom in September, 2022. It was created for the brand: ebay, by ad agency: McCann London. This Design, Integrated, and OOH Outdoor media campaign is related to the Retail Services industry and contains 9 media assets. It was submitted over 1 year ago.


eBay UK:

Chief Marketing Officer: Eve Williams
Head of Brand Marketing: Alex Allcott
Senior Marketing Manager: Maria Betes
Marketing Manager: Christina Davis
Marketing Manager: Sam Miao
Marketing Manager: Katherine Smedley 
Design Director: Karen Jane 

McCann London
Creative Agency:  McCann London
Chief Creative Officers: Laurence Thomson & Rob Doubal
Chief Strategy Officer: Theo Izzard-Brown
Creative Directors: Rob Webster & Alexei Berwitz
Senior Creative Team: Jo Griffin & Ben Buswell
Managing Partner: Anna Crabtree
Business Director: Oscar Flintoft 
Account Director: Charlie Pullan
Senior Account Manager: Katie Dumbrell
Account Manager: Sasha Semple
Planning Partner: Natalie Lau
Project Director: Hannah Graff
Project Manager: Lucy Cooper
Head of Design: Lisa Carrana
Design Directors: Max Henderson & Jade Sheppard

Chief Production Officer: Ben Clark
Lead EP/Head of Content - Alec Christie
Senior Producer: Rebecca Wilford
Producer: Chloe Brown

Director: Paul Geusebroek
Managing Director/Exec Producer: Jean Mougin
Exec Producer: Guy Rolfe
Head of Production: Kate Sharpe
Producer: Sam Levene
DOP: Menno Mans

Post Production: Black Kite Studios

750 mph
Sound Design & Mix: Sam Ashwell
Supporting Sound Engineer: Giselle Hall 
Audio Producer: Olivia Ray 

Print Post-Production by Craft
Senior Implementation Manager: Barbara Puddu
Senior Print Producer: Liam White
Integrated Producer: Mandeep Kalsi
Post Producer: Shawn Sobers
Artworker: Robbie Maynard
Retoucher: John Martin
Animator and Motion Designer: Sebastian Hartzell

Media: MediaCom
Social & Digital: Dept


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.