The objective was to drive traffic to the MyCareer Salary Centre, a salary resource containing data such as salary ranges and trends by industry and by region. It enables people to see what others are earning and determine if they¹re being paid what they're worth.
We created an exact replica of an unopened payslip, right down to the flimsy stock and perforated edges. It was inserted into magazines - as though it were a mistake - and distributed accordingly. We knew that most people would open it because they couldn't help themselves.
This professional campaign titled 'Payslip' was published on October 02, 2016. This Ambient medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 16 years ago.
Advertising Agency: DDB Group, Melbourne, Australia
Creative Director: Michael Faudet
Art Director: James Barkley
Copywriters: Justine Gaitz, Callum Fitzhardinge