ADVERTISING

Payslip

Description

The objective was to drive traffic to the MyCareer Salary Centre, a salary resource containing data such as salary ranges and trends by industry and by region. It enables people to see what others are earning and determine if they¹re being paid what they're worth.
We created an exact replica of an unopened payslip, right down to the flimsy stock and perforated edges. It was inserted into magazines - as though it were a mistake - and distributed accordingly. We knew that most people would open it because they couldn't help themselves.

This professional campaign titled 'Payslip' was published on October 02, 2016. This Ambient medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 14 years ago.

Credits

Advertising Agency: DDB Group, Melbourne, Australia
Creative Director: Michael Faudet
Art Director: James Barkley
Copywriters: Justine Gaitz, Callum Fitzhardinge

ADVERTISING

iStock Essentials

Crew Installing New Shingles on ...

Artist: Cindy Shebley

iStock Signature

Worker Repair Cold Forging Machine

Artist: pankration

iStock Signature

Multi ethic workers talking at c...

Artist: ljubaphoto

iStock Essentials

Technical support concept, busin...

Artist: NicoElNino

iStock Essentials

In Data Center: Male IT Technici...

Artist: gorodenkoff

iStock Signature

engineer

Artist: anandaBGD

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.