Everyone uses electricity, it is central to our daily lives. But there is little thought put to its actual value and how it is made. To help get people thinking harder about energy, we opened the world’s first “pay with energy” café. In this unique space, you could not pay with cash, or credit card. The only accepted form of currency was energy. Customers generated their own energy by using pedals installed on the bar stools or stepping on special energy-capturing floor tiles. They could then exchange that energy for a sustainable cold brew coffee. During its duration, the cafe generated millions of joules, on top of sparking a greater social conversation that spread far beyond the café itself.
This professional campaign titled 'Pay With Energy Café' was published in France in May, 2017. It was created for the brand: Nissan, by ad agency: Digitas. This Digital medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: DigitasLBi, Paris, France
Creative Director: Claudio Vieira
Creatives: Andre G. Gray, Thomas Marcusson
Producer: Laurianne Verkhovskoy / La Belle Façon
Production Company: Pavillon Noir
DOP: Ben Berzerker