PAX it!

Agency: Grabarz & Partner


PAX it! The most clicked ad space in the world, that actually isn’t one. We simply replaced an online store shopping cart icon with a flexible PAX wardrobe icon that grows automatically while you shop.

This professional campaign titled 'PAX it!' was published in Germany in March, 2017. It was created for the brand: IKEA, by ad agency: Grabarz & Partner. This Digital medium campaign is related to the House, Garden industry and contains 2 media assets. It was submitted about 7 years ago.


Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Group Creative Director: Diana Sukopp
Creative Directors: Thomas Fritze, Stefan Geschke
Art Directors: Thomas Fritze, Christian El Asmar
Copywriters: Stefan Geschke, Sonja Sonner
Account Managers: Dominique Bremer, Anna Bollien


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