Patrol Y62 Launch

Agency: TBWA


The new Nissan Patrol is one of the most powerful 4WD's in its class. With 298kW's of power it packs a punch that even a motorsport enthusiast would be impressed by. To prove this a powerful print and web idea was needed to launch this vehicle by emotionally connecting people with exactly what having this power is like. The full page and double page spread material will run across select business and flight magazine titles for the remainder of 2013 along with targeted banner and web placements.

This professional campaign titled 'Patrol Y62 Launch' was published in Australia in July, 2013. It was created for the brand: Nissan, by ad agency: TBWA. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: Whybin\TBWA Group Melbourne, Australia
Executive Creative Director: Paul Reardon
Art Director: Pat Sofra
Copywriter: Rob Hibbert
Production Company: Andreas Smetana Photography
Photographer: Andreas Smetana
Agency Producer: Tony Hall
Group Account Director: Mike Napolitano
Account Director: Matt Chiodo
Retoucher / Post Production: Electric Art



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