Expanding by 90,000 sqft, The Strong National Museum of Play needed to attract attendance beyond local markets. Toronto is only a 3 hour drive from Rochester, NY with over 5 million cars crossing the border between the cities annually.
9 billboards featuring toys from the museum’s collection create an engaging “path to play” for families to follow from Toronto to their "best day ever" at the museum. Toys were chosen that were relevant to children today but also had a nostalgic tie to parents. The billboards are supported by a Waze campaign, programmatic TV, online video and social media.

This professional campaign titled 'Path to Play' was published in United States in July, 2023. It was created for the brand: The Strong National Museum of Play, by ad agency: Partners + Napier. This Experiential and OOH Outdoor media campaign is related to the Hospitality, Tourism, Recreation, Leisure, and Travel and Tourism industries and contains 10 media assets. It was submitted 9 months ago by Group Creative Director: Dan ODonnell of Partners + Napier .


Art Director: Danielle Smith
Copywriter: Isabel Drukker
Group Creative: DirectorDan O’Donnell
Chief Creative Officer: Rob Kottkamp
Photographer / Retoucher: Chris Bodie
Senior Production Artist: JP Smith
Senior Production Supervisor: Wendy DiSalvo
Account Supervisor: Christine Scott
Associate Director of Project Management: Lauren Cole
Associate Project Manager: Daniela Mercado
Editorial Services Manager: Erin Dwyer
VP, Group Media Director: Jordan Murphy
Associate Director of Media Buying: Michelle Spinnler
Senior Manager, Media Buying: Erica Erskine
Media Coordinator: Amanda Baum


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