Pass it On

Grand Rapids, Mich. based retailer Meijer’s hallmark hunger relief effort, “Simply Give,” campaign is set to break on Nov. 16 and run through the rest of the year. The Distillery Project (TDP) created the campaign.

Every year, each Meijer store partners with a local food pantry to ensure that all donations generated remain within local communities. The “Simply Give” program runs year-round to help keep food pantries well-stocked no matter the season. The partnering food pantries are rotated throughout the year to ensure broader outreach.

During the month leading up to the Thanksgiving campaign, customers are encouraged to purchase a $10 “Simply Give” donation card upon checkout, either in stores or while shopping online. The donation is converted into a Meijer food-only gift card and donated directly to a local food pantry selected by the store. This signature program has generated more than $75 million since 2008.

TDP’s campaign includes a :60, :30 and :15 for TV and a :30 and :15 for streaming audio. Ads will run on social and broadcast networks in Meijer’s markets throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.