Pass it On

Agency: The Distillery Project


Grand Rapids, Mich. based retailer Meijer’s hallmark hunger relief effort, “Simply Give,” campaign is set to break on Nov. 16 and run through the rest of the year. The Distillery Project (TDP) created the campaign.

Every year, each Meijer store partners with a local food pantry to ensure that all donations generated remain within local communities. The “Simply Give” program runs year-round to help keep food pantries well-stocked no matter the season. The partnering food pantries are rotated throughout the year to ensure broader outreach.

During the month leading up to the Thanksgiving campaign, customers are encouraged to purchase a $10 “Simply Give” donation card upon checkout, either in stores or while shopping online. The donation is converted into a Meijer food-only gift card and donated directly to a local food pantry selected by the store. This signature program has generated more than $75 million since 2008.

TDP’s campaign includes a :60, :30 and :15 for TV and a :30 and :15 for streaming audio. Ads will run on social and broadcast networks in Meijer’s markets throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.

This professional campaign titled 'Pass it On' was published in United States in November, 2022. It was created for the brand: Meijer, by ad agency: The Distillery Project. This Film medium campaign is related to the Public Interest and Retail Services industries and contains 1 media asset. It was submitted over 1 year ago.


Client: Meijer

Agency: The Distillery Project
Founder/Copywriter: John Condon
Founding Partner/CSO: Ben Kline
Head of Operations/Partner: Kim Tanner
Head of Production/Partner: Nik Traxler
Creative Director: Phil Jungmann
ACD/Copywriter: Jane Condon
Business Affairs Manager: Bonnie Kalaf
Senior Producer: Brenda Cortés

Production: Bob Industries
Partner: John Grady
Director: Christian Loubek
Producer: Russell VanNortwick
Editorial: Cutters Chicago
Editor: Marian Oliver
Assistant Editor: Ashley Smith
Exec. Producer: Patrick Casey
Post Production: Flavor
Exec. Producer: Bruce Rindler
Colorist: Chris Elliott

Music House: JSM New York
CEO/CCO/Co-Composer: Joel Simon
VP/Executive Producer: Jeff Fiorello
Senior Producer: Norm Felker
Senior Producer: Andrew Manning
Producer: Sharon Cha
Co-Composer: Seamus Kilmartin

Audio House: MargaritaMix Santa Monica
Operations Manager: Brian Frank
Sound Engineer: Nathan Dubin

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