Description
The focus of Allwyn’s latest campaign is the National Lottery’s provision of vital funding for Team GB and ParalympicsGB athletes to allow them train full time, have access to the world’s best coaches and benefit from pioneering technology, science and medical support.
The campaign also launches the National Lottery's new brand promise, ‘Changing Lives Every Day’, and aims to inspire the nation and raise awareness about the collective power of National Lottery players and draw attention to the unique role that they play in supporting the dreams of Olympic and Paralympic athletes.
The TV spots run across ITV, C4, Sky, and Eurosport UK channels alongside VOD & online video, a radio strategy centres around a partnership with Global. OOH and social activity spans the entirety of the Olympic and Paralympic Games from the opening ceremony onwards and includes reactive assets for social channels and DOOH, the campaign ends on 8th September.
This professional campaign titled 'PARIS 2024 ' was published in United Kingdom in July, 2024. It was created for the brand: The National Lottery, by ad agency: Leo Burnett. This Integrated medium campaign is related to the Gambling and Sports industries and contains 1 media asset. It was submitted 12 months ago.
Credits
Campaign Title: Paris 2024
Client: Allwyn, Operator of the National Lottery
Brand & Marketing Director: Steve Parkinson
Head of Brands: Anna McInally
Senior Brand Manager: Natalie Littlechild
Brand Manager: Lauren Pinkus
Advertising Agency: Leo Burnett
CCO: Mark Elwood
Executive Creative Directors: James Millers & Andrew Long
Creative Director: Marcus Aitman
Creatives: Kerry Donnelly & Zoe Davies
CSO: Josh Bulmore
Planning Director: Rebecca Priest
Senior Planner: Ali Arnold-Jones
Managing Director: Sam Houlston
Senior Account Director: Dani Ungemuth
Senior Account Manager: Jack Masters
Account Executive: Summerly Burbidge
Motion Graphic Director: Carmen Perez Jimenez
Senior Designer: Harry Ingrams
Senior Producer: Jennifer Fewster
Media Buying Agency: Hearts & Science
CSO: Simon Carr
Managing Partner: Rebecca Burke
Client Partner: Louise Turpin
Client Account Director: Simon Rayson
Strategy Partner: Frith Hofmeester
Head of Connections Planning: Tessa Legassick
Connections Planning: Dominic Falquero
Creativity & Innovation Director: Mia Kyrikos
AV: Martyn Searles, Siobhan Munelly
Digital: Dean Gayle, Nathan Curniffe, Tudor Bercu, Ross Galloway
Production Company: Agile Films
Director: Zac Ella
Production Company Producer: Lucy Hayes
Production Manager: Becky Thompson
Editor: Jean Philippe Blunt
Editor Producer: Ben Carey, Agile Films
Sound Design & Mix: Sam Robson, No 8
Audio Producer: Chaz McElhinney, No 8
Post-Production Company: Agile Films
VFX Lead: James Sayer
Colourist: Alex Gregory, No 8
Post Producer: Ben Carey
Music Composition: Wake The Town
Footage Research: In Development Studio & The Director Studio
