The 2006 Winter edition of FWMag became carbon free. Therefore, sustainability was the Sao Paulo Fashion Week's theme.
The ad was was illustrated with an insert designed at about half the trim size of the others.
This professional campaign titled 'Paper' was published on November 01, 2006. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: Ag_407, Sao Paulo, Brazil
Creative Directors: Selma Navarro
Art Director: André Felipe
Copywriters: Selma Navarro