ADVERTISING

Paola Kudacki | America Ferrera & CoverGirl

Agency: Spring Studios

Description

Rich, film-grained archive photographs of America Ferrera paint the screen, from candid childhood moments to The Capitol steps to Ugly Betty, as Ferrera invites audiences into a melodic portrait of her journey to becoming the Emmy, SAG, Golden Globe-winning actress we all know. Directed by Believe Media’s Paola Kudacki, the spot offers a glimpse into Ferrera’s path to embracing her identity as a Latina woman, playful artist, and now a CoverGirl ambassador.
Surrounded by a team of Latinas — from hair and makeup to Argentinian-born Kudaki behind the camera — America Ferrera debuted CoverGirl’s Clean Fresh Skincare collection and showcases how she paved a career that she did not see on the screen growing up and where “a head full of dreams and a heart full of ambition” can lead.

This professional campaign titled 'Paola Kudacki | America Ferrera & CoverGirl' was published in United States in February, 2022. It was created by ad agency: Spring Studios. This Integrated medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted 9 months ago.

Credits

Agency: Spring Studios
Executive Creative Director: Robin Harve
Image Director: Erika Moore
Agency Producer: Mathew Laskey
Film Production: Believe Media
Director: Paola Kudacki
Executive Producer: Liz Silver
Head of Production: Vitaly Koshman
Line Producer: Matthew Shattuck
Director of Photography: Ross Richardson
Production Designer: Tessa Posnansky

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