Paddy Power

Paddy Power Ascot 2019 - Digital Outdoor Campaign


Paddy Power kicked off a tactical digital out of home (DOOH) campaign to target this year’s Ascot crowd with humorous commentary, daily deals, and live results. The campaign featured on screens in and around Waterloo and Clapham Junction rail stations, targeting racegoers along the commuter route between London and Ascot.
Humorous one-liners were updated throughout the day, reacting to events, fashion mishaps, and even the weather, all delivered with the tongue in cheek humour that has become synonymous with the Irish bookmakers.
The campaign was created in-house with production by Grand Visual and planning and buying by MediaCom. The responsive campaign is delivered through OpenLoop, the dynamic creative optimization platform from QDOT.

This professional campaign titled 'Paddy Power Ascot 2019 - Digital Outdoor Campaign' was published in United Kingdom in July, 2019. It was created for the brand: Paddy Power, . This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago.


Production Company: Grand Visual
Production Director: Nadiya Abubakar
Technical Director: Keira Kaine
Producer: Nathelie Meng
Producer: Adam Stephenson
Client Services Director: Ben Privet
Media Agency: MediaCom
Associate Director: Hannah Cooper
Associate Director: Richard Butt
Senior Planner: Joseph Mullen
Senior Planner/Buyer: Asia Wray
Ad Tech Provider: OpenLoop from QDOT


iStock Essentials

Drone flying over agricultural l...

Artist: Alexandr Muşuc

iStock Signature

Aerial view of solar panels in m...

Artist: xijian

iStock Signature

I'm going to take this business ...

Artist: Kobus Louw

iStock Essentials

Aerial view of coal power plant ...

Artist: Bilanol

iStock Signature

Brown coal opencast mining - Ae...

Artist: Schroptschop

iStock Essentials

Hydrogen renewable energy produc...

Artist: aerocaminua

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.