While consumers revered TaylorMade golf clubs, few consumers gave their golf balls the same respect. TaylorMade had the superior product and athlete representation, but not sales. Their packaging did not effectively convey the advanced technology and quality to consumers.
We developed a premium design that did justice to their high-end products and spoke to their target audience of premier, low handicap players. The new design articulated the advanced technology of the ball, incorporating 3D graphics, multi-level embossing, debossing, spot gloss, matte finishes, and custom die cuts.
This professional campaign titled 'Packaging and motion for an industry leader in the golf category' was published in United States in July, 2021. It was created for the brand: TaylorMade, by ad agency: Moxie Sozo. This Design medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 5 months ago by Director of Marketing : Stephanie Danielson of Moxie Sozo.
Branding Agency: Moxie Sozo, Boulder, Colorado USA
Creative Director: Nate Dyer