When the heat rises, San Francisco cats get busy. Nobody knows this better than the San Francisco SPCA where twice a year they receive a huge influx of kittens into their shelters. G2 was tasked with creating an awareness campaign that would drive kitten adoptions during these times, referred to as "kitten season." We decided to have fun with the serious problem of feline overpopulation, turning it into a joyous occasion celebrating the birth of these adorable fur balls — and in essence, using babies to sell kittens. Irresistible!
This professional campaign titled 'Pacifier, Mobile, Bjorn' was published in United States in July, 2012. It was created for the brand: SPCA, by ad agency: G2. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted about 11 years ago.
Advertising Agency: G2, San Francisco, USA
Creative Director: Lotus Child
Art Director: Karen Farrell
Copywriter: Carrie Duick