Outdoor Marilyn Monroe

Ströer Out-of-Home Media, one of the major outdoor advertising companies, launched a “Live billboard” performance in Warsaw, Poland. The happening’s aim was to show the unlimited creativity in outdoor advertising. The performance took place in the center of Warsaw. Marilyn Monroe cropped up on the top of the super scroll (a board with scrolling face, which allows up to three themes per carrier). A face of a man was put at each theme. The man plays around with Marilyn, who greets him and strolls on the billboard. The “grande finale” takes place when the man blows and Marilyn’s dress rises into the air, which refers to the classic movie scene (“The seven year itch”).