Every bike riders know that you should wear a helmet. Especially when riding through the city. Still lots of people leave their helmet at home - if they have one at all. The truth is, lots of people think it is pretty uncool to be seen wearing a helmet. But this piece of activation marketing we created for Nutcase Bike Helmets changes that...
This professional campaign titled 'Outdoor fitting room' was published in Denmark in March, 2013. It was created for the brand: Nutcase, by ad agency: Ogilvy. This Outdoor medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 10 years ago.
Advertising Agency: Ogilvy, Denmark
Creative Director: Jakob Staalby
Art director: Amanda Kruse Larsen
Strategic Planning: Caroline Asmussen
Director: Jonathan Henning