There are 34 Ikea stores in 7 countries where LGBTQ+ people cannot ‘come out of the closet’. A furniture brand that believes in inclusivity, set out to spread this same belief in these countries. During the Pride Month 2020, we stopped selling all our closets as a stand against the injustice faced by LGBTQ+ people. Our websites, stores, and social media that once featured closets were now replaced with the message - closets aren’t spaces for LGBTQ+ people to hide something they’re made to feel ashamed of. Ikea closets became more than just a furniture piece. It became a proclamation for equality, without existing.
This student campaign titled 'Out of closets' was published in Mexico in May, 2020. It was created for the brand: IKEA, by ad school: Miami Ad School. This Integrated medium campaign is related to the Public Interest, NGO and Retail Services industries and contains 5 media assets. It was submitted about 2 years ago by Art Director: CATARINA BARCALA GOSENDE of Miami Ad School.
Advertising School: Miami Ad School, Mexico City, Mexico
Art Director: Catarina Barcala
Copywriter: Riya Dosani
Creative Team: Adriana Weinberg