Out for Blood - Halloween Blood Drive

Lots of people are scared to donate blood. And donations really start to drop off in October, reaching their lowest point during the holidays when the need for transfusions peak nationwide. But everyone loves the scary-fun of Halloween—even with all the blood and guts. It’s also a time when people face their fears and actually seek out spooky experiences.

Maybe there’s nothing we can do to change the minds of those who are terrified of needles or the sight of blood. But maybe we can nudge those who are just a little freaked out by the donation process if we wrap the whole experience in the fun of Halloween.

In the weeks leading up to October 31st, Carter will partner with local haunted houses to get people’s blood and adrenaline pumping. After patrons make their way through the haunted house, our spooky new blood bus will be there waiting near the exit with trained staff (in full costume, of course) with plenty of sugary treats and spooky swag to encourage anyone having second thoughts. We’ll also distribute our creepy posters at local colleges and partner with extracurricular organizations to encourage group events. And post-dontation, the whole experience is supremely shareable (#outforblood).