Description
Original since 1710, a pint of Smithwick’s is a 315-year-old tradition. Culturally it sits alongside trad music, storytelling, Irish art and sport as a provider of moments of Irish connection that people continue to seek out. Smithwick’s wants to connect with communities who are seeking out and re-inventing old Irish traditions.
The first stop on this new brand journey, developed in collaboration with Ringers Creative is the Irish trad music community - specifically the people that are finding trad music and putting their own spin on it. This engagement will kick off in style this weekend at TradFest.
Kozo Toyota is a Tokyo based Irish Trad musician and is the first story to be told under the new “Originals Find Originals” platform. Kozo is a music explorer who first came to Ireland in 2007 and connected with the Irish music scene. He found that traditional Irish music and culture was alive and thriving in Irish pubs. He quickly became a part of the Irish music community and has come to Ireland nearly every year since, for Trad festivals and fleadhs. He’s a true original, and as Ireland’s original ale, we think that’s worth celebrating.
This professional campaign titled 'Originals find Originals' was published in Ireland in January, 2025. It was created for the brands: Diageo and Smithwick's, by ad agency: Ringers. This Content, Integrated, and OOH Outdoor media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 11 months ago.
Credits
Agency: Ringers Creative
Production Company: Ringers Creative
Executive Creative Director: Bobby Byrne, Steven Mangan
Creative Team: Molly Kiely, James Foley, James Stedmond
Account Management: Kathleen Healey, Miriam Hendrick, Evelyn Murray
Strategy: Sarah Hughes, Jenny Murphy
Director: Molly Kiely
Director of Photography: Naoise Kettle
1st AC: Jakub Bajerski
Gaffer: Conor McGuinness
Grade: Leandro Arouca @ Raygun Post Production
Editor: Alex Lynch
Sound: Shane Smith
Photography: Alex Tefler - Kozo Toyoto Image
Trevor Hart - Hugh Hourican Image