Considering violence against women is still social issue we’re dealing with as a male-dominated society, UN Azerbaijan decided to address this situation. To emphasise gender-based violence among male segment of society, we launched “Stop Violence Against Women” campaign by involving Neftchi, the most successful football club with the biggest fan base. We changed the club’s uniform to an orange one (the color of violence against women) with our message on it. During the match, fans in the stadium hang support banners for the campaign. As part of our campaign, we also closely worked with public figures such as musicians, influencers, journalists, athletes, ambassadors of many countries, etc. As it gathered significant attention in the media, it also led discussion in the public sphere expectedly.
This professional campaign titled 'Orange Jersey' was published in Azerbaijan in November, 2021. It was created for the brand: United Nations, by ad agency: Endorphin. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 1 year ago by Founder: Orkhan Kerimov of Endorphin.
Advertising Agency: Endorphin, Baku, Azerbaijan
Project Director: Farhad Shabanov
Creative Director: Orkhan Kerimov
Art Director: Gulnar Rahimzade, Elman Jafarov
Chief of Copywriting: Sabina Rustamli
Digital Group Head: Mushfig Shiraliyev
Copywriter: Nihad Mammadli
Designer: Ramin Farzullayev
Account Manager: Ulviyya Bashirova
Influencer Manager: Jalya Khalilova
Producer: Bahruz Gurbanli
Photographer: Suleyman Suleymanli