Opening on Style

A hidden gem in retail market and video content that drives localization and ecommerce. This project involved producing a visual merchandising video for a newly opened furniture store in Chinatown, Los Angeles, to showcase the space and enhance its local visibility.

The video production focused on leveraging natural sunlight to highlight the store’s clean lines and open layout, emphasizing the store’s raw industrial interior—exposed brick walls paired with sleek furniture and sculptural décor. The video captured the store’s design in an empty state, allowing the art direction to double as visual merchandising, giving a sense of warmth, openness, and potential to future customers.

Neutral tones and textured upholstery were highlighted, showcasing the store’s luxurious yet playful design elements, positioning the store as a must-visit destination for design lovers. The video emphasized key sections of the store, showcasing how thoughtfully chosen merchandise can create a balance of modern sophistication and a welcoming ambiance.

As the motion graphics segment rolls out, it highlights the store’s recognition in key publications like Teen Vogue, Forbes, and Cosmopolitan, building credibility and trust with new customers. The smooth transitions and animated typography of the publication logos emphasize the store’s presence in both the local and broader retail scenes.

This editorial-style video was distributed across platforms such as YouTube, Google My Business, and Facebook Business Pages, each optimized for local search to drive foot traffic and online engagement. To enhance the overall impact, high-end retail interior photography was incorporated into business listings and social media, capturing detailed shots of the store's layout and product displays. The integration of video and photography into geolocation platforms like Apple Maps and Bing Places further boosts local SEO, reinforcing the store’s credibility and appeal, making it an essential stop for local shoppers.