Installed Times Square LED billboard. Actual street footage showing the anamorphic scene across the display’s two faces.
3D screen preview. The anamorphic scene mapped across both faces of the corner display; this is a previsualization, not street footage.
Full-width delivery layout. The flat video canvas prepared for the two unequal LED faces, shown here before the physical display wraps it around the corner.
Description
A 15-second anamorphic campaign for HELLO Labs' Killer Whales, composed for two unequal faces of a Times Square LED billboard. The display's corner and the main street viewpoint guided the 3D scene so that both panels read as one connected space.
Motion Bloc created the 3D design, animation and screen mapping. The selected media show the installed Times Square display first, followed by the 3D screen preview and the full-width delivery layout. Each view presents a different stage of the same project.
This professional campaign titled 'One Scene Around the Corner' was published in United States in February, 2023. It was created for the brand: HELLO Labs, by ad agency: Motion Bloc. This OOH Outdoor medium campaign is related to the Media industry and contains 3 media assets. It was submitted about 12 hours ago by 3D Animation, Motion Design & LED Content Studio: Motion Bloc of Motion Bloc.
Credits
3D Design, Animation and Screen Mapping: Motion Bloc, Los Angeles, United States
