The campaign aims to collect one million donations, and each donation is worth a thousand Syrian pounds, with the aim of achieving and guaranteeing operating costs in 2020
The donation card is designed in the form of a smile, as if it were really drawing a smile for a child with cancer
Description
Basma Association to support children with cancer launched the "One Million Smiles" campaign.
The campaign aims to collect one million donations, and each donation is worth a thousand Syrian pounds, with the aim of achieving and guaranteeing operating costs in 2020, after Basma succeeded in adding 18 additional beds for the injured children in its specialized unit within Al-Biruni Hospital in Harasta, which it fully manages after making donations that ensured the completion of the operation. expansion.
This professional campaign titled 'One Million Smile' was published in Syria in February, 2019. It was created for the brand: Basma Association, by ad agency: Afkar Creative Communication. This Design, Digital, and OOH Outdoor media campaign is related to the Health industry and contains 8 media assets. It was submitted over 1 year ago.
Credits
Year: 2019
Agency: Afkar Creative Communication
Creative Director: Mazen Abo Char
Graphic Designer: Aws Nasser
