Description
AXA has launched a new multi-country campaign in collaboration with Publicis Conseil, aiming to reignite excitement and enthusiasm for the future. The campaign addresses how, as children, the future is filled with limitless possibilities, but as we grow older, we often lose that sense of optimism, instead becoming focused on the uncertainties ahead.
Ulrike Decoene, AXA Group Chief Communication, Brand and Sustainability Officer, commented: “Life may be full of risks, but the future shouldn’t be one of them. Everyone should have the right to be hopeful about the future. And we are acting concretely for it.”
The campaign seeks to remind people that it’s never too late to get excited about the future, positioning AXA as a positive partner offering flexible 'Life & Savings' solutions to help individuals prepare for the opportunities ahead. Directed by Janssen Powers and shot on 35mm with cinematography by Olan Collardy, the campaign’s film follows the journey of a young girl dreaming about her future, presenting the message that "the future begins with our dreams."
The campaign will roll out across multiple countries, beginning in Germany on July 22, Mexico on August 1, and Belgium on August 26.
This professional campaign titled 'One Day' was published in Belgium, Germany, and Mexico in September, 2024. It was created for the brand: AXA GROUP, by ad agency: Publicis Conseil. This Film and Integrated media campaign contains 1 media asset. It was submitted 30 days ago.
Credits
Brand: AXA Group
Group Chief Communications, Brand & Sustainability Officer: Ulrike Decoene
Global Brand Director: Virginie Berçot
Strategic Brand Partner, Europe: Marta Grech
Advertising Agency: Publicis Conseil
CEO/CCO: Marco Venturelli
Executive Creative Director: Steve O’Leary
Art Director: Laura Moreau
Copywriter: Montassar Chlaika
Planning Director: Eva Chapiteau
Strategic Planner: Marion Le Forsonney
Global Client Lead: Marie Wallet
Executive Director: Sylvain Michel
Account Directors: Jessica Chaout, Manon Rabette-Gache
Account Executive: Léa Rale
Process Manager: Cécile Cuzin
Agency Production: Prodigious
Agency Producer: Armelle Sudron
Production: Eddy
Director: Janssen Powers
Executive Producers: Harien Penavaire, Alexandra Roussel
Line Producer: Sylvain Carellas
Production Coordinator: Manon Letorey
Director of Photography: Olan Collardy
Post-Production House: Prodigious
Post-Producer: Alexia Besnarous
Editors: Janssen Powers, Alice Moine, Quentin Kwiatovski
Colorist: Arthur Paux
Flame Artists: Emilia Redondy
After Effects Artists: Nicolas Carbon, Jan Trybus, Mickael Hernandez
Creative Sound Director: Christophe Caurret
Sound Producer: Carsten Krueger
Music Business Affairs: Paul Hazera, Camille Masse, Constance Duhourcau
Press Contact: Héloïse Mathon
Music
Publisher: JS Recordings AS / Les Editions du Tigre
Author/Composer: Jon Sigsworth
Label/Master Owner: S Recordings AS / Le Catalogue du Tigre
Composer: Jon Sigsworth
Photography
Photographer KV & Director DOOH: Guillaume Nadaud
Retouching Studio: Artifices, Retouching Supervisor: Artifices
Photographer (Image Bank): Guillaume Nadaud
Photo Editor (Image Bank): Guillaume Nadaud
