ADVERTISING

Renault

On the road, with new energy

Agency: Publicis Conseil

Description

Renault Megane, the first vehicle in the Renaulution launched by Renault three years ago, is positioned at the heart of the C-segment as the 100% electric hatch that meets the needs of both private and professional drivers.

Its 220 hp (160 kW) E-Tech 100% electric engine delivers dynamic acceleration, while its agile chassis and low center of gravity provide perfect grip on the road. With up to 470km range according to the wltp standard, regenerative braking via steering wheel-mounted paddles and intuitive electric route planning with Google Maps[1], Megane E-Tech 100% electric promises sensational driving comfort. More than 30 safety features guarantee a worry-free journey, while openR link and its 774 cm² of interactive screens with more than 50 applications support the driver and passengers.

Renault, and its agency Publicis Conseil are revisiting the classics of the road... in electric form.

In this new film, Renault Megane takes part in memorable road movie scenes taken directly from two major films: Easy Rider and Thelma & Louise. With a subtle play of shot/reverse shot, our driver has fun with these cult characters. They pass, overtake, and follow each other along the desert roads typical of American road movies. Their paths diverge at the service station, where our characters stop to watch our 100% electric Renault Megane E-Tech continue its way. Following in the footsteps of these icons, Renault Megane is establishing itself as the new benchmark for the road, "on the road, with new energy".

This ode to the road and its legends is the work of Frédéric Planchon at Iconoclast, who has made possible this timeless encounter between Thelma, Louise, the Easy Rider bikers, and our Renault Megane E-Tech 100% electric.

The rhythm is set by a remixed version of Pierre Henry and Michel Colombier's "Psyché Rock", a classic piece of concrete music from 1967, which provides a sparkling illustration of the campaign, supporting the narrative and bridging the gap between images from the films of the time and the road trip of our hero at the wheel of his Renault Megane E-Tech 100% electric.

It's a bold way of linking past and present through an iconic title.

This professional campaign titled 'On the road, with new energy' was published in France in January, 2024. It was created for the brand: Renault, by ad agency: Publicis Conseil. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 3 months ago.

ADVERTISING

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